Where strategy, design, and execution align
Ersen Sen is a design director and studio founder with nearly two decades of experience helping start-ups and established organisations use design as a strategic advantage.
Working at the intersection of brand, communication, and execution, the studio partners closely with founders, leadership teams, and in-house marketing departments to turn complex ideas into clear, credible, and commercially effective design systems. The work spans brand identities and guidelines, high-stakes pitch and investor documents, long-form reports and publications, large-scale marketing roll-outs, and UI design for mobile applications.
The approach is grounded in balance, insight, and empathy—combining strategic thinking with hands-on design leadership. Acting as an external design director when required, the studio provides ongoing support across projects, managing budgets and timelines while maintaining clarity, consistency, and quality across every touchpoint.
Experience spans automotive, logistics, media, technology, industrial, and professional services sectors. Whether shaping a brand from the ground up or supporting an established business through growth and change, the focus remains the same: clarity, credibility, and impact.
Trusted by LEADING AGENCIES
Hoop Research Group, Sydney
Ascender, Sydney
Iris Worldwide, Sydney
JWT, Sydney
Apparent, Sydney
Carlon Leong, Sydney
em Creative, Sydney
King Content, Sydney
WME IMG Global Partnerships, London
Hill+Knowlton Strategies, London
TBWA, London
Phd, London
Zenith Optimedia, London
Pitch Media, London
Design Culture, London
The Zoo Republic, Sydney
Atomic 212° Group, Sydney
Popology, Sydney
Traffik, Sydney Embassy Creative, Sydney
Sibling Agency, Sydney
Bashful, Sydney
Co-Partnership, Sydney
Deloitte, Sydney
Work History
Director of Ersen Sen Design
London: October 2014 – September 2016
Sydney: October 2016 – Present
Branding for start-ups, brand guidelines and roll-out
Long reports, publications, infographics and presentations
Print production and quoting
Business management
Client relationships
Studio management
Design Director, Leading Hand Design
April 2009 – September 2014
Working closely with the Creative Director/Owner on business strategies, quoting, pitching, and print production management
Maintaining smooth and efficient delivery of all client requests
Training junior designers and quality control of all work created
Graphic Designer, Cre8withJaz Graphic Design
January 2006 – January 2008
Working closely with the Director on many start—ups creating corporate identities, websites and illustrations from concept to finished art
Education
University of Western Sydney 2005 – 2008
Bachelor of Design (Visual Communication), First Class Honours
Australian Business Academy, Sydney 2004 – 2005
Advanced Diploma of Graphic Art
St. Marys Senior High School, Sydney 2001 – 2003
Higher School Certificate
BALANCED, INFORMED, EMPATHETIC.
This is my approach to design.